Connecting brands to the power of the LGBTQ+ community.
Every day.

Perhaps no single group knows inauthentic marketing better than the LGBTQ+ community.

A long history of noncommittal outreach has conditioned LGBTQ+ audiences to immediately spot and discard offending brands.

Enter PrideNOW, a public relations firm that helps brands authentically connect with the LGBTQ+ community and tap into their tremendous spending power.

And we’ve worked with brands like these:

Our services

Our best-in-class public relations team is ready to help.

Public Relations

We perform media relations, crisis communications and media training, while keeping a pulse on current culture, providing insight and guidance on community news and trends.

Content development

We expertly craft compelling content that reflects the voices and experiences of the brand and its executives.

Speaking appearances

From creating PrideNOW panels to booking you on a variety of industry panels, we amplify your message where it counts.

LGBTQ+ event coordination

We plan and execute events that celebrate and engage the LGBTQ+ community.

LGBTQ+ strategic partnerships

We forge impactful alliances with key LGBTQ+ organizations to amplify brand messages, using deep knowledge and contacts in the LGBTQ+ community.

Social media + influencer strategies

We develop the right content for the right channels and identify and collaborate with LGBTQ+ influencers to enhance brand credibility and reach.

Our value

PrideNOW is led by LGBTQ+ communications experts.

Mark Pasetsy is CEO of PR agency Mark Allen & Co. and PrideNOW. He is an expert in crafting authentic brand narratives for LGBTQ+ consumers.

Kurt Osenlund is former editor of Out Magazine and the head of PrideNOW. He also serves as Vice President of Client Relations at Mark Allen & Co., where he has brokered successful partnerships with the It Gets Better Project, Knit the Rainbow and Tom Daley’s Made With Love for Lion Brand Yarn.

From strategic brand partnerships and celebrity sponsorships to influencer programs, editorial and PR opportunities and speaking engagements, we make moments that connect you to the audience you need.

We have unparalleled experience connecting brands with the LGBTQ+ community. Whether it’s deep editorial expertise, crafting purpose-led programs or bringing celebrity buzz, we know how to communicate authentically, memorably and effectively with LGBTQ+ consumers.