W Hotels
Activating
Activism
We pushed W Hotels to the forefront of LGBTQ+ advocacy by promoting the "Turn It Up for Change" campaign in partnership with the Human Rights Campaign.
With Jennifer Hudson as spokesperson, we amplified 30+ events across the country. Our strategy, coinciding with the Supreme Court's gay marriage decision, garnered extensive top-tier media coverage.
Momentum continued with key initiatives like a partnership with artist Baron Von Fancy that offered guests custom Snapchat filters, with W donating $1 dollar each time a filter was used, and a speaker series called “Queer Me Out,” supporting Cyndi Lauper’s True Colors Fund.
Placements included OUT, Advocate, NY Post’s Page Six, WSJ, Inc., USA Today and NY Observer.
PrideNOW Panel at Cannes Lions
Unlocking the LGBTQ+ Market
Authenticity is mandatory for brands who try to tap the $4.7 trillion LGBTQ+ market.
We help marketers cultivate and convey authenticity, as illustrated in our industry speaking appearances and events. We recently participated in a groundbreaking panel with Adweek at the Cannes Lions International Festival of Creativity, focusing on effective LGBTQ+ community engagement.
The panel featured drag artist and activist Marti Cummings, Madwell president Gabriela Benitez and PrideNOW’s Mark Pasetsky and R. Kurt Osenlund.
The conversation provided actionable insights on supporting LGBTQ+ employees and maintaining authentic community engagement beyond Pride month. More panels are currently being planned.
Out Magazine
Shaping the Narrative
Authentic, inclusive content programs that both speak to and reflect the many facets of the LGBTQ+ community.
With years of deep editorial experience at LGBTQ+ publications like Out – where we facilitated unprecedented representation and record-breaking impressions – we strategically integrate media expertise into our offerings, resulting in authentic, inclusive content programs that both speak to and reflect the many facets of the LGBTQ+ community.
This unique perspective informs our approach to diverse storytelling and ensures the content we produce is as respectful and sensitive as it is credible and attention-grabbing.
It Gets Better & Knit the Rainbow
Amplifying Authenticity
We established Lion Brand Yarn as a purpose-driven ally to the LGBTQ+ community, ensuring maximum exposure for charitable work.
After brokering and facilitating a relationship with global nonprofit The It Gets Better Project, we launched initiatives like a 24-hour fundraiser and a Pride month yarn bundle, with proceeds benefiting It Gets Better.
We also expanded Lion Brand’s partnership with Knit the Rainbow, an organization that provides knit protective gear to LGBTQ+ homeless youth in New York City, by creating branded kits and amplifying the nonprofit’s mission and founder’s story.
Placements included Out, LGBTQ Nation, Channel Q, and Bergen Record.
Tom Daley x Lion Brand Yarn
Connecting
Icons
We seamlessly blended the worlds of Olympic sports and crafting, introducing gold medalist Tom Daley to Lion Brand Yarn and orchestrating a headline-grabbing partnership between the two.
Our transformation of Daley's poolside knitting hobby into a powerful brand narrative, and compelling story of athleticism meets artisanship, resonated with diverse audiences and generated plenty of media buzz.
Placement highlights included Out and Los Angeles Blade.
For marketers
Let's start
the conversation.
The best way to begin deepening your relationship with the LGBTQ+ community is to schedule a strategy session with our team.
